Freestyle football has existed for some time, but it has seen a surge in popularity as a result of global advertising campaigns and digital media sharing. In the early 21st century, Nikebegan an advertising campaign which relied heavily on the freestyle form of football, including video clips of freestyle performances. The videos are called Joga Bonito which means "play Beautifully." These advertisements featured famous players such as Ronaldinho, Cristiano Ronaldo and Edgar Davids. Many link such mass media attention to the start of the freestyle craze. In the YouTube era, however, many previously non-famous players have risen to prominence, and internet searches easily yield thousands of videos by amateur "freestylers" around the world.[3]
Some of the more notable freestylers include: Hee Young Woo (Mr. Woo) of South Korea and John Farnworth, who appeared in Britain's Got Talent in 2009. Some of the most notable Freestyler's are Rickard "Palle" Sjolander, Anders "Azun" Solum, Pawel Skora, Lukas "Luki" Chwieduk, Andrew Henderson, Tamas "FX" Suru, Rocco,tycza, Maxim Zhakarov, Krystof "Clyde" Golonka, Jeon Kwon, Jon Konik and youngster Zakir Hussain also some of the most notable women in the sport are Mélody Donchet and Indi Cowie. Sweden, United Kingdom, Brazil, Japan, Russia, Norway, France and Poland are considered the best countries in the world regarding freestyle football.
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